Bonus Material: Free Email Subject Line Worksheet
So you’ve started to send emails to your newly built (and growing) email list.
It’s becoming more difficult to come up with emails your list will actually open and read.
Even worse, when you do figure out what to say, your open rates aren’t anywhere near where you wish they’d be.
If this sounds familiar, you’re not alone. In fact, coming up with the best email subject line to get your email actually read is a common problem, especially when emails are being sent to your subscribers by everyone and their moms.
Let’s first pinpoint what the average email open rate is, so you can have an idea of where you stand. From there, we can blow those averages right out of the water.
Many factors affect the average open rates, including how your subscribers became subscribers in the first place and if you’re sending an email to extremely segmented part of your list.
But according to Mailchimp (reported on by SmartInsights) after analyzing hundreds of millions of emails, they’ve found that the average email open rate is anywhere between 15% and 25% depending on the industry:
Now, you don’t need to take these numbers as gospel. Yours can be lower depending on your situation, but if you can stay in the 15%-25% range, you can be confident that you’re doing well.
But why are these numbers meaningful?
And most importantly, what can increasing your email open rates do for your business?
When you open your autoresponder dashboard, you’ll get a bunch of numbers like:
All of these numbers can be significant, but the simple truth is this:
You need your email to be opened before you can collect any other data.
Your email needs to be opened before you can actually make a sale from your email list.
And besides your “from” line, the biggest factor to getting your emails opened is your email subject line.
The best email subject lines will practically force your subscriber to pay attention to your email in their already flooded inbox, open it, and read what you have to say.
And just to prove it to you, tell me… which one of these two emails would you rather read?
At least for me, I opened the first one immediately. The second one, well...I still have no idea what’s inside.
Email subject lines are your subscriber’s first point of contact between your email in their inbox, and act just like headlines. This is why email subject lines are critical.
The only problem with email subject lines is that you need to come up with a lot of them from scratch. In fact, if you are emailing your list frequently, you’re probably writing a lot of email!
Fortunately, I foresaw this and curated 62 formulas you can use as of right now to increase your open rates and sales derived from each email.
Now, if for some reason anything above has you dazed or confused, this brand-new, authentic CopyMonk comic will fix you right up!
Watch as Lee sets out on a journey to find the ancient Jade scroll of email subject lines so he can use it to get more people to open his emails and make more sales. Plus, don’t forget to check out the amazing martial arts fighting moves from the Sumo clan featuring Noah Kagan, Sarah Peterson, and Wilson Hung!
Next time you’re grasping for an email subject line just plug your information into these formulas:
The Last Call Email
The Urgency Email
The List Email
The Welcome Email
The Don’t Buy This Email
The Case Study Email
The How To Email
The School Of Email
The Do This Email
The Branded Newsletter Email
The New Post Email
The What If Email
The Versus Email
The “We’re Hiring” Email
The Mistakes Email
The Product Q&A Email
The Roundup Email
The Authority Email
The Flash Sale Email
The Avoid Email
The What I Learned Email
The Death Of Email
The Command Email
The Quick Announcement Email
The 180 Contrast Email
The Call Out Email
The Social Proof Email
The Results Email
The Question Email
The “You” Email
The Imagine Email
The Little Known Email
The Hack Email
The New York Shocker Email
The National Inquirer Email
The Three-Point Email
The Seasonal Discount Email
The I Love Email
The Advice Email
The Real Reason Email
The Tao Of Email
The Lessons Email
The Possibly Email
The Nazi Email
The Never Met Email
The Big Mistake Email
The Truth Email
The Problem Email
The Art Of Email
The % Rule Email
The Most Interesting Email
The Best Of Email
The Most Common Mistakes Email
The Can’t Believe Email
The Normally Email
The Can’t Be Wrong Email
The Rags To Riches Email
The Try Out Email
The Use This Email
The He/She Lost/Gained Email
The War Email
The Great Hoax Email
A good email subject line is designed to get your ideal readers attention.
The only question is how do you actually do that.
To answer that question, Gary Bencivenga, the world’s greatest living copywriter, came up with this equation after analyzing some of the best headlines ever used in direct mail:
Interest = Benefit + Curiosity
In other words, I should be able to read your email subject line, feel like I’m going to get something out of it and wonder what the rest of the email is going to say.
And this is why these email subject line formulas above work. Even the most basic and straight-forward email subject lines display some kind of benefit (whether it’s education-based or entertainment-based) and are structured to make you at least wonder what could be inside of it.
Check out how Ramit Sethi uses this same formula to consistently come up with some of the best email subject lines in my inbox: emails that get opened and lead to millions of dollars in revenue.
Even though I don’t know the exact open rates rates of these emails, you can bet that these did very well.
In fact, I remember opening 5 of the 7 emails the moment I saw them appear in my inbox. My favorite of the bunch being “Behind the scenes of a $5 million week (on Tim Ferriss’ site).
To start writing email subject lines like Ramit, make sure to “The Versus Email” subject line template.
Brian Dean, the founder of Backlinko, sells a premium SEO course called SEO The Works. Unlike most products, he only sells his course periodically to his email list.
Yet, whenever he does, he generates more revenue in a few days than most people online earn in years.
Above is a screenshot of some of those email subject lines during his most recent re-launch of SEO That Works. All of them are great examples of subject lines during a launch, with my favorite one being “New Case Studies: 19 People. 19 Success Stories”.
To create your own version of his case studies subject line, make sure to use The Case Study Email template.
If the majority of your emails are straight email to blog posts like GrooveHQ does, then you’re going to want to get on their email list and study how they do it. As you can see, they are pretty straight-forward and simple since the majority of their subject line is the headline of the post itself.
However, look at how they use the word “new” to make opening their emails even more desirable.
To start writing emails like GrooveHQ, make sure to use the New Post Email.
You now have the highly-coveted “Jade Scroll of Email Subject Lines” at your disposal.
In this post, I revealed to you why email subject lines matters, what makes a good email subject line, gave you all of the best email subject lines templates, and then over-delivered with even more email subject line examples being used right now by some of the biggest names in online marketing.
All there’s left to do now is to actually go use these subject lines templates.
So just scroll up, pick your favorite and most needed subject line formula, and have at it. Remember, because you’re not limited to how many emails you send, you have the flexibility to test different subject line templates.
Now, my final question to you is… which of the subject lines above do you like best?
It’s that easy. You can install Sumo for free and get results in a matter of minutes.