The Top 5 Grossing Shopify Stores (Based On Actual Sales From Sumo)

Bonus Material: Sumo Customers’ Top Sales Strategies

The Shopify stores I’m about to show you have all grossed over $500,000 using Sumo’s email marketing tools:

Screenshot showing Sumo top grossing Shopify stores

In this blog post I'm going to go through each store one-by-one and show you:

  1. Who the store is.
  2. Their total gross sales from Sumo.
  3. The #1 sales strategy they use to get over half a million in sales.

Note: All gross sales numbers quoted in this blog post are gross sales generated from Sumo (not the stores' total gross sales). They are all within a 6-12 month timeframe since each store installed Sumo.

You can skip ahead to any store using the links below.

Rank #1: BlendJet

BlendJet is the world’s most powerful portable blender. The small power-machine lets you make fresh smoothies, shakes, or baby food wherever you are.

Website: https://blendjet.com/

Gross Sales From Sumo: $3,133,551.92

#1 Sales Strategy: Abandoned Cart Strategy

Using the abandoned cart strategy BlendJet has made $3,133,551.92 (100% of gross sales). 

Their strategy is simple: offer a 10% discount to people who abandon their cart or checkout pages. 

It’s the only strategy they run on Sumo, and at over $3 million sales in less than one year, it’s working pretty good.

Screenshot of a list of Sumo forms that generate $3million in revenue

How It Works:

When a visitor is on the cart or checkout page and tries to leave the page without buying, BlendJet shows them an offer to get 10% off:

Screenshot of a reduce cart abandonment Sumo form

When someone enters their email to redeem the code, they click a button to copy the code, then click the Continue button to complete their purchase.

Screenshot of a Sumo success form

The kicker?

BlendJet uses the default form design template inside Sumo.

They don’t customize it with their branding or any thing.

Other Successful Shopify Stores Using This Strategy:

Thick Ass Glass: https://www.thickassglass.com/ ($350,562.43 gross Sumo sales)

Thick Ass Glass has made $304,989.31 (87% of gross Sumo sales) from the abandoned cart strategy.

They offer a 10% discount for cart abandoners.

Rank #2: Taft

Taft sells unique, high-quality boots and shoes for men. They have free shipping, free returns, and free exchanges anywhere in the US.

Website: https://taftclothing.com/ 

Gross Sales From Sumo: $1,816,576.13

#1 Sales Strategy: Welcome Strategy

Using this welcome strategy, Taft has made $1,641,170.44 (90% of gross sales from Sumo).

Screenshot showing Sumo form stats

How It Works:

Taft shows this $20 off welcome offer five seconds after someone has been on the mobile version of their site (excluding cart and checkout pages). The image dimensions are 738 pixels wide × 1146 pixels tall, so they look great on mobile.

Screenshot showing a form discount form

When someone enters their email to get the $20 off, they get a discount code they can copy, and a link to continue shopping the site.

Screenshot showing a Sumo discount form

This simple welcome strategy has been responsible for $1,641,170.44 in sales.

Rank #3: Military Hippie

Military Hippie is an online boutique for inspired women. They mix luxurious fabrics, bold styles, and good karma into every piece. 

Website: https://www.militaryhippie.com/ 

Gross Sales From Sumo: $1,407,364.95

#1 Sales Strategy: Average Order Value Strategy

Using one average order value (AOV) strategy, and testing different discount incentives Military Hippie has made $1,078,175.23 (76% of gross sales).

Screenshot showing Sumo form stats

How It Works:

Military Hippie shows this bar at the top of their site when someone first visits to incentivize them to spend more.

Screenshot showing a Sumo increase average order value smart bar

As people add items to their cart, the bar updates to tell people how far away they are from getting the discount.

Screenshot showing a Sumo increase average order value smart bar

Once someone spends $50 or more, the bar updates to tell them how much more they need to spend to access 40% off.

Screenshot showing a Sumo increase average order value smart bar

Military Hippie uses two discount tiers:

  1. 35% off any order over $50 (98% of sales come from this tier)
  2. 40% off any order over $225 (2% of sales come from this tier)

You can set up the bar to show only one discount incentive to keep things simple.

This one simple AOV bar has been responsible for $1,078,175.23 in sales.

Other Successful Shopify Stores Using This Strategy:

Grace Eleyae: https://www.graceeleyae.com/ ($570,060.90 gross Sumo sales)

100% of Grace Eleyae’s gross Sumo sales come from the average order value strategy. 

Grace Eleyae uses five discount tiers:

  1. 10% off any order >$70 (70% of sales come from this tier)
  2. 15% off any order >$120 (22% of sales come from this tier)
  3. 20% off any order >$200 (4% of sales come from this tier)
  4. 25% off any order >$250 (1% of sales come from this tier)
  5. 30% off an order >$300 (3% of sales come from this tier)

Rank #4: Worldwide Cyclery

Worldwide Cyclery sells all things related to mountain bikes (MTB). The business is founded and run by real riders who all try to support people having fun on bicycles.

Website: https://www.worldwidecyclery.com/ 

Gross Sales From Sumo: $839,379.84

#1 Sales Strategy: Cart Casino Strategy

Using one cart casino game on the site, Worldwide Cyclery has made $839,379.84 (100% of gross sales). $784,274.47 from current prizes, and $55,105.37 from old prizes.

Screenshot showing Sumo form stats

How It Works:

Worldwide Cyclery show a fun, high-converting pop-up game called Cart Casino whenever someone tries to leave their online store.

Screenshot showing a Sumo cart casino form

They set the game up with three prizes:

  1. 10% discount (set to win 20% of the time). 8% of people claim this prize.
  2. 13% discount (set to win 60% of the time). 12% of people claim this prize.
  3. 15% discount (set to win 20% of the time). 15% of people claim this prize.

Once someone enters their email, they receive an email with the discount they won, and the message below is also shown to encourage people to buy something on the store right now:

Screenshot showing a Sumo cart casino form

On average, 12% of the people who enter their email to play the game follow through and buy products on the site, making Worldwide Cyclery $839,379.84 in sales from this strategy.

Other Successful Shopify Stores Using This Strategy:

Pretty Litter: https://prettylittercats.com/ ($338,037.65 gross Sumo sales)

Pretty Litter has made $294,092.75 (87% of gross Sumo sales) from the Cart Casino strategy. 

Pretty Litter use two prizes:

  1. $5 off (set to win 30% of the time). 10% of people claim this prize.
  2. 15% off (set to win 70% of the time). 10% of people claim this prize.

On average, 10% of people who play the game go on to buy.

Rank #5: Niche Canvas

Niche Canvas carries a variety of wall art you can’t find anywhere else. Their store has over 1,000 5-star reviews, and all art prints ship directly from the artist.

Website: https://nichecanvas.com/ 

Gross Sales From Sumo: $571,905.10 sales

#1 Sales Strategy: Flash Sale Strategy

Niche Canvas has made $394,563.31 (68% of gross sales) from this flash sale strategy.

Screenshot showing Sumo form stats

How It Works:

Niche Canvas shows a smart bar at the top of their site advertising a discount related to a specific flash sale promotion. For Black Friday/Cyber Monday they ran the following three smart bars with three different discount codes and offers.

Smart bar shows before Black Friday for seven days:

Screenshot showing a Sumo discount smart bar

Smart bar shows on Black Friday, then runs for 72 hours:

Screenshot showing a Sumo discount smart bar

Smart bar shows on Cyber Monday, then runs for five days:

Screenshot showing a Sumo discount smart bar

This simple flash sale strategy was responsible for $394,563.31 sales in 15 days.

Want To Join These Top-Grossing Shopify Stores?

All the top-grossing stores on this list have one thing in common.

They all use Sumo’s email marketing tools.

To run one (or all) of the strategies you saw on this list, click the button below to get a free Sumo account.

Get My Free Sumo Account

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