Shopify Blog Examples: How These 5 Brands Turn Traffic Into Sales

Bonus Material: Best Apps For Shopify Blogs

How would 200,000 additional FREE, organic search visits to your website every month impact your business?

Luxy Hair — one of the businesses we’ll discuss today — generates an estimated 225,000 visits (based on Ahrefs) to its blog directly from Google every month. 

Screenshot of blog visits by Luxy Hair

And Luxy isn’t an outlier; there are plenty of Shopify stores that drive thousands of visits through blogs. 

If you’re looking for some inspiration and best-in-class examples of how Shopify businesses are using blogs to grow, this is the post for you. 

Here are five uber-successful Shopify blogs and the strategies that make them successful. 

Ready? Let’s ride along.

1. Death Wish Coffee

Blog URL: https://www.deathwishcoffee.com/blogs/news

Key takeaway: Use content to capture leads and grow your email list. 

Screenshot of Death Wish Coffee blog

Death Wish Coffee sells some of the world’s strongest coffee. 

Its blog shares information coffee drinkers will find interesting, such as “How coffee can help burn fat” and “Which coffees work best for cold brew.” They also use the blog to share product launches and company news. 

Screenshot of Death Wish Coffee blog

Its approach to content marketing has helped it to gain traction across search engines and it ranks for coffee-related keywords, which means more reach to its target customers: coffee lovers.

For example, this shows the blog owning the featured snippet for the search phrase “coffee before workout."

Screenshot of Death Wish Coffee owning the featured snippet for the search phrase “coffee before workout."

This query alone receives over 2,200 searches per month in Google, with around 50% of those searches resulting in the user clicking through to a website (according to Ahrefs). 

Ahrefs also estimates this post generates 758 monthly visits for Death Wish Coffee, and overall the blog receives over 42,000 monthly visits from organic search results.

That’s 42,000 visits for FREE. Every. Month. 

Sounds pretty incredible, doesn’t it?

But how does Death Wish Coffee convert these searchers into customers?

First, the blog features several lead capture opportunities, including a pop-up offering a 10% discount to first-time buyers who join their list (this opens up after a visitor has been on the blog for around 5-10 seconds): 

Screenshot of Death Wish Coffee pop-up

It also has an email subscription call to action (CTA) underneath each post: 

Screenshot of Death Wish Coffee with an email subscription call to action (CTA) underneath each post

Every page on the blog also includes links to product pages, helping Death Wish Coffee to drive visitors through its funnel and toward a sale. 

On the right sidebar of the blog, it showcases its flagship product with a “Buy Coffee Now!” button taking people to its store: 

Screenshot of Death Wish Coffee blog

And underneath every post, it features CTAs taking visitors to other collections within its store: 

Screenshot of CTAs taking visitors to other collections within its store

Social proof is also featured prominently on the blog with share counts displayed within each post: 

Screenshot of social proof on blog

Including these figures help to build trust among new readers, letting them know that others have also read and shared this content. And this strategy appears to be paying off, as SimilarWeb estimates over 13% of traffic to Death Wish Coffee’s website comes from social media. 

Some people prefer to listen to content and others enjoy videos. With that, Death Wish Coffee also uses its blog as a place to share multimedia content. 

For example, some blog posts are converted into videos and embedded within relevant posts:

 Screenshot of blog posts converted into videos and embedded within relevant posts

2. MVMT

Blog URL: https://www.mvmtwatches.com/blogs/the-mvmt

Key takeaway: Connect your website and social presence to drive sales. 

Screenshot of MVMT blog

MVMT watches grew from zero to $60 million in sales in under four years, making it one of the world’s fastest-growing brands.[*]

Content has played a huge role in MVMT’s growth, helping to position the brand as a leader in millennial fashion focused on go-getters and people who want to live on their own terms. 

It has grown an incredible following across social media: 

  1. Instagram: More than1.1 million followers.

  2. Facebook: More than 3.6 million likes.

  3. YouTube: More than 11.5 million views.

And its blog is an extension of its social media presence. 

The blog regularly features collaborations with social media influencers that feel a little like owned advertorials. Posts feel more like native advertising on MVMT’s website than what most of us think of when we picture a blog post. 

For example, check out this collaboration post between MVMT and influencers @sam_kolder and @ariannahicks: 

Screenshot of collaboration post between MVMT and influencers @sam_kolder and @ariannahicks

MVMT also does a great job of keeping its brand consistent across the blog, its store, and social media content. 

Notice how its aesthetic feels the same across Instagram: 

Screenshot of MVMT Instagram post

And its blog: 

Screenshot of MVMT blog

As social media is so important to MVMT, it includes a shoppable Instagram feed at the bottom of its blog homepage: 

Screenshot of shoppable Instagram feed at the bottom of MVMT blog homepage

Clicking on an image from its Instagram feed takes you to a pop-up enabling you to shop the look featured in that image: 

Screenshot of MVMT product pop-upDiscover app MVMT uses to do this here.

3. Press

Blog URL: https://press-london.com/blogs/squeeze

Key takeaway: Work with experts to create unique, trustworthy content. 

Screenshot of Press blog

Press sells healthy food products and juices. Its blog — The Squeeze — is a key part of its marketing strategy. 

Content from the blog is even featured on the Press homepage: 

Screenshot of Press homepage

The Squeeze focuses on healthy lifestyle content — sharing recipes, fitness tips, mindfulness, and more. It aims to encourage readers to be the best version of themselves. 

The blog follows several best practices, including internal linking between posts and recommended content at the end of each post: 

Screenshot of Press blog posts

Press has clearly put plenty of thought into the user experience and how it can drive sales from the blog too. It shows your recently viewed products underneath each post to help drive you back to the store to complete a purchase. 

This is a great example of personalization, as it is showing visitors products Press knows they have some interest in:

Screenshot of recently viewed products on Press website

Find out which app Press uses to do this here.

Press also highlights products in the right sidebar of every page under the feature image: 

Screenshot of Press blog highlighting products in the right sidebar of every page under the feature image

And uses product photos in feature images where relevant: 

Screenshot of product photos in feature images for Press blog posts

No matter where you are on the Press blog, you’re always one click away from adding a product to your basket. 

The content Press publishes is also incredibly well-researched and often cites credible reports and studies to back up what it’s saying: 

Screenshot of references for a blog article on the Press blog

They also hire industry experts to create content for them: 

Screenshot of credit to industry experts for creating content for them.

4. Beardbrand 

Blog URL: https://www.beardbrand.com/blogs/urbanbeardsman

Key takeaway: Create content with your customers and find unique ways to capture leads. 

Screenshot of Beardbrand blog

Beardbrand produces and sells products to help men to cleanse, care for, and style their facial hair. It also produces a range of t-shirts and accessories for its biggest fans.

Urban Beardsman — the Beardbrand blog — features plenty of beard-related content as well as posts on style, grooming, travel, community, and insights on the business from the Beardbrand founder.

Screenshot of Beardbrand blog

The content Beardbrand publishes on its blog is very useful to its “Urban Beardsman” audience. 

Posts like “Beard Brush vs. Beard Comb Comparison: Which One Should You Use?” and “Travel Essentials for Men: A Straightforward Packing Guide’” provide readers with incredible detail on how to take care of their beards. 

It also falls very much in line with the company mission: To Make Men Look & Feel Awesome.

But what makes it really stand out is its focus on community. Beardbrand uses its blog to share stories from customers on topics like grooming as well as broader topics like confidence and healthy eating. 

Screenshot of Beardbrand blog

By bringing its community into its content, it creates brand ambassadors who will likely share their content and talk about Beardbrand to friends. 

Much like Death Wish Coffee, Beardbrand has also had some success growing organic search traffic to its blog. Ahrefs estimates it receives just over 75k visits per month from Google. 

Screenshot of organic traffic of Beardbrand website

Its post on “How to Grow a Beard” brings it nearly 10,000 visits per month alone and features in-content CTAs to drive visitors to Beardbrand products that will help them to grow their beard: 

Screenshot of in-content CTAs in blog posts to drive visitors to Beardbrand products

Beardbrand has also had a ton of success with its interactive beard style quiz:[*] 

Screenshot of Beardbrand interactive beard style quiz

The quiz acts as a lead capture mechanism for the business by offering everyone who participates the chance to sign up to its mailing list: 

Screenshot of a lead capture mechanism for the business by offering everyone who participates the chance to sign up to its mailing list

To encourage blog readers to take the quiz, it’s featured in the sidebar and remains in view — even when scrolling — for as long as the reader is on the blog: 

Sreenshot of interactive beard style quiz featured in the sidebar and remains in view — even when scrolling — for as long as the reader is on the blog

5. Luxy Hair

Blog URL: https://www.luxyhair.com/blogs/hair-blog

Key takeaway: Focus on SEO to generate traffic. 

Screenshot of Luxy Hair blog post

Luxy Hair sells clip-in hair extensions, and its blog is focused on hairstyles, care, and tutorials.  

The brand’s focus on creating useful, highly engaging content has helped it to generate over 225,000 visitors per month from organic search results: 

Screenshot of organic traffic from Luxy Hair blog

Some posts are nabbing featured snippets on Google: 

Screenshot of Luxy Hair featured snippets on Google

Once a visitor clicks from a search engine to Luxy Hair’s blog, they are immediately immersed in high-quality content, featuring videos from Luxy’s YouTube channel: 

Screenshot of YouTube video from Luxy

And opportunities to buy its products: 

Screenshot of Luxy promoting their products

It also has a heavy focus on internal links between content (great for SEO): 

Screenshot of internal links between content for SEO purposes

As a hair extension company, Luxy ensures its imagery focuses on hair, rather than the models within the photos. It uses plenty of side profile images and ensures the emphasis is always on the hair: 

Screenshot of hair-focused imagery for Luxy photos

The blog homepage is also extremely easy to navigate, giving visitors the chance to select a specific topic to dive into as well as the latest and most popular posts on the site: 

Screenshot of Luxy blog homepage

At the end of each post, Luxy also showcases any products mentioned in the content: 

Screenshot of Luxy showcasing products mentioned in the content

And like Beardbrand, it uses fun, interactive quizzes as a way to capture leads: 

Screenshot of Luxy interactive quiz as a way to capture leads

The Best Apps For Shopify Blogs

If you want to grow your traffic (and your business), a blog is one of the most effective channels available. 

The five examples listed above highlight exactly how powerful content marketing can be for Shopify businesses. 

But none of these examples would be possible without the help of some great Shopify apps.

To help you get started, I’ve dug into these sites to uncover the Shopify apps they are using on their blogs.

Click the button below to see the 10 Shopify apps I found. 

Discover The Best Apps For Shopify Blogs

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