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Email marketing only works if people open your emails. So how do you make them do that? And once they’ve opened it, how do you convince them to click through? To help you, I reached out to the genius behind Email Copy Guru, Jay White, and asked him to deconstruct one of his best-performing emails, […]
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Want to attract your best customers? Of course you do, that’s the DREAM. I’ve put together a list of 99 marketing channels with their best use cases — each of these channels is sorted into specific categories for easier reference. %(tableofcontents) Brace yourself; this is a giant list. Let’s go! Marketing Channels #1: Email 1. […]
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Your positioning statement might be some of the most powerful sentences you ever write. A bold claim, right? Well… Your positioning statement will dictate how your business approaches sales, growth, marketing, and even how you build the product(s) or service(s) you offer customers. Whenever a customer interacts with your brand — whether it’s on your […]
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You’ve typed… deleted… and typed again. No matter how many opening lines you've written, they all stink bad. So bad, in fact, that you’re certain the recipient will roll their eyes and delete your email in a heartbeat. Want to learn how to start an email that impresses anyone? Here are 10 great opening lines […]
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When I was 24, I realized the 9-to-5 life wasn’t for me. I saw a tweet about a freelance social media marketing role, applied, and jumped headfirst into the world of freelance marketing. Within about 12 months, I was making nearly double what I’d earned in my full-time job. It was one of the best […]
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Let’s face it. Things haven’t been easy. The truth is, no one knows exactly when or how tough times like this will hit. We all had plans for the coming months, but no one could have completely planned for the COVID-19 outbreak. Anyhow, the show must go on. With almost everyone stuck at home, moving […]
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A thank you page is a valuable but underappreciated page for many brands and websites. Want to convert more leads/customers and improve engagement? Here’s what you need to create a thank you page that gets you the most return on your investment and helps you convert more potential customers. I’ve also included the BEST thank […]
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For years, people have been talking about how email marketing will die. But it has only gotten stronger! The number of people who use email will surpass 4 billion by the end of the year.[*] It should be an important part of your marketing if it isn’t already. In this post, I have created 21 […]
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The common Return On Ad Spend (ROAS) benchmarks for digital marketing fall between 3.0 to 4.0. It means for every $1 spent on ads, you generate $4 in return.[*] But average is never good enough for the team at AppSumo. Thanks to the help of Nick Christensen (AppSumo’s Head of User Acquisition) and Jack Paxton […]
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Want to see the subject lines pro marketers use? I got into the trenches and reached out to over a hundred SaaS founders, agency owners, and marketing/sales consultants (like Sujan Patel of Mailshake and Justin Brooke of Adskills) who are killing it with their businesses to put my own cold email game to the test. […]
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