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$50. That’s how much you need to start an ecommerce store. But that’s the bare minimum, and that’s if you’re dropshipping your products. How much does it really cost, and what’s a nice-to-have versus a must-have? Today, I’m going to break down realistic ecommerce startup costs. I’ll reveal exactly how much it costs to start […]

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There are waaaay too many ecommerce tools out there in the wild. There are about 62 email marketing automation tools you can choose from, about a trillion different advertising tools, and at least as many upselling/cross-selling tools. It just gets confusing and overwhelming after a while, y’know? That’s why we’ve researched the top ecommerce tools on […]

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Your ecommerce business plan is a living document. As your company develops, so will your document. However, there are six basic sections your business plan should include: %(tableofcontents) Problem And Solution While there are simple ecommerce businesses that rely on gimmicks, like Ship Your Enemies Glitter (which sold for $85,000 in 2015), the real opportunity […]

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Want to write content that sells your products without having to sit down and write blog posts every week? Today I’m going to show you an ecommerce content writing formula BOOM! by Cindy Joseph uses to write a presell page to sell their makeup products. This one page has helped generate over $18 million in […]

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Have you ever wondered how impactful product reviews really are in eCommerce?  In a survey of 1,000 U.S. customers who shopped online at least once during the year, it was found that better reviews are the #1 factor that drives people to choose a higher-priced option.[*] Today we’ll take an in-depth look at eCommerce product […]

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Many sites claim to have Sumo.com coupons or discounts, but the truth is Sumo.com does not offer coupons or discount codes to the public.  We do, however, surprise and delight subscribers who are on our email list!. You can join our email list by clicking this link. When we do offer a coupon to use […]

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Attention: The information you’re about to read works for all ecommerce platforms: BigCommerce, EKM, Magento, MonsterCommerce, Neto, OpenCart, PrestaShop, SAP Hybris, Shopify, Squarespace, Volusion, Weebly, WooCommerce, X-Cart. Do you want to grow your email list? Ah, yes please Uncle Sumo. Do you want to turn your visitors into new customers? Obviously. Just one problem. With […]

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Optimizing your ecommerce landing pages is all about creating the ideal user experience. The more inclusive, informative, and efficient your buyer's journey is from ad to conversion, the more conversions you're likely to see. When conversions are so closely linked to sales (1:1 with ecommerce), your Return on Ad Spend (ROAS) is your kingpin KPI. […]

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100,000. That’s how many pairs of sunglasses legendary copywriter Joseph Sugarman sold in his print ads. Joe used nothing more than words (and a quick, cheap photo) to sell 100,000 pairs of sunglasses in just six months.[*] If a simple newspaper and magazine ad — with a single cheap picture to sell the product — […]

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Rhone sells premium activewear engineered for men. Their mission is to inspire each other in the pursuit of progress, performance, and wellness. I could explain how good their pants are, or I could let Rhone’s crew show you in 82 seconds why Rhone pants are the only pants you’ll ever need… To attract new customers […]