How To Double Your Email List (And Collect 10,000 Emails Every Month)

Bonus Material: Sumo 100K Traffic Case Study

At the start of this year, I set a goal: double Sumo’s email list.

And in four months, we doubled it (from 3k to 6k emails PER MONTH):

Screenshot of emails collected per month by Sumo

Here's the strategy I used to collect all those emails:

The #1 Source Of Emails: Click Triggers

These are links to bonus upgrades for every piece of content we create. 

Here’s what my Click Trigger form looks like:

Screenshot of Click Trigger form

I link to it in four strategic places inside Sumo blog posts:

  1. Underneath the headline as "Bonus Material."

Screenshot of Bonus Material link

  1. The top 30% of the blog post.

Screenshot of call to action button at top 30% of the blog post

  1. The bottom 30% of the blog post.

Screenshot of call to action button at bottom 30% of the blog post

  1. Inside the meat of the content.

Screenshot of call to action button inside the blog post

Too easy!

The #2 Source Of Emails: Welcome Mat

This is a full screen mat new visitors see when they first visit a blog post. It offers the same bonus "upgrade" as above.

Here’s what my Welcome Mat looks like:

Screenshot of Welcome Mat

I have a mat for the top 50 organic traffic posts on the blog.

I only show it on desktop devices (because Google can ding you if you show it on mobile). I also add a "Don't Show" rule for anyone already coming from an email link inside a Sumo email.

Screenshot of Display Rules

The #3 Source Of Emails: Exit Popup

This is a popup shown when someone tries to exit a blog post.

Screenshot of popup when someone tries to exit a blog post

I looked at our top 20 organic traffic posts in Google Analytics and added exit popups on the posts. To find these posts I go to Google Analytics > Behavior > Site Content > All Pages.

Screenshot of top 20 organic traffic posts in Google Analytics

I use the same bonus "upgrade" as above. I only change the copy on the headline of the form from "Almost there!" to "Before you go!" to match the behavior of the visitor, like this:

Screenshot of bonus "upgrade"

Simple!

Grow Your Email List Fast Like Us

Using this simple three-step strategy…

We now collect over 10,000 emails EVERY month on the Sumo blog.

Screenshot of emails collected per month by Sumo

If you know the value of an email list, you can build a really nice business off that.

To copy my strategy, register for a free Sumo account on the button below.

Then follow my step-by-step instructions above.

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