Are you a designer or luxury brand who has a policy to never publicly discount your eCommerce products?
Or do you just hate discounting your hard work?
If so, then I’m going to show you two popups that Sumo customer Android Homme, a luxury street footwear brand that hand-makes all its products in Italy, uses to generate leads without using standard percentage discounting (e.g.: 10% off).
Design: Sumo Impress Template (available inside Sumo)
Where You See It: After 10 seconds on your first page view of any page on the website (except the account and cart pages).
Result: 5.05% email conversion rate. 2,996 emails.
Why It Works:
Design: Sumo Default Template (available inside Sumo). 3 parts were changed: the background color (from Grey to White), the font color (from blue to black) and the font type (from Open Sans to Amaranth).
Where You See It: After 10 seconds and more than one page view on the website (except the account and cart pages).
Result: 4.59% email conversion rate. 2,075 emails.
Why It Works:
How To Set It Up Yourself:
Click here to sign up for a Sumo eCommerce account, then follow these instructions:
1. Go to Forms > List Builder > Forms > Create New Form.
2. Set your Goal to Collect Emails.
3. Set your Form Type to Popup.
4. Set your Design to Sumo’s Impress template for Popup #1 and Sumo’s Default template for Popup #2 (or pick your own template and customize it to match your brand’s style).
a) For Popup #1 set the Visibility to Manual Mode (#1). Select Timed after 10 seconds (#2). Add a rule to only show the popup on First Page View and use Don’t Show rules for whatever pages you don’t your popups to show on (#3).
b) For Popup #2 you will need to add a new Show rule for Visitor Page Views Greater Than 1.
5. Connect your email service platform so you can store the emails you capture.
With these two simple popups set up on your website, you will be able to:
By default, your second popup won’t show to people who have already subscribed to your first popup, however if you’d like to do that there is a toggle you can turn on under your Advanced Visibility Settings.
To make it easy for you to set up, you can either: