Your ecommerce business plan is a living document. As your company develops, so will your document. However, there are six basic sections your business plan should include: %(tableofcontents) Problem And Solution While there are simple ecommerce businesses that rely on gimmicks, like Ship Your Enemies Glitter (which sold for $85,000 in 2015), the real opportunity […]

Want to write content that sells your products without having to sit down and write blog posts every week? Today I’m going to show you an ecommerce content writing formula BOOM! by Cindy Joseph uses to write a presell page to sell their makeup products. This one page has helped generate over $18 million in […]

Have you ever wondered how impactful product reviews really are in eCommerce?  In a survey of 1,000 U.S. customers who shopped online at least once during the year, it was found that better reviews are the #1 factor that drives people to choose a higher-priced option.[*] Today we’ll take an in-depth look at eCommerce product […]

Many sites claim to have Sumo.com coupons or discounts, but the truth is Sumo.com does not offer coupons or discount codes to the public.  We do, however, surprise and delight subscribers who are on our email list!. You can join our email list by clicking this link. When we do offer a coupon to use […]

Optimizing your ecommerce landing pages is all about creating the ideal user experience. The more inclusive, informative, and efficient your buyer's journey is from ad to conversion, the more conversions you're likely to see. When conversions are so closely linked to sales (1:1 with ecommerce), your Return on Ad Spend (ROAS) is your kingpin KPI. […]

100,000. That’s how many pairs of sunglasses legendary copywriter Joseph Sugarman sold in his print ads. Joe used nothing more than words (and a quick, cheap photo) to sell 100,000 pairs of sunglasses in just six months.[*] If a simple newspaper and magazine ad — with a single cheap picture to sell the product — […]

Rhone sells premium activewear engineered for men. Their mission is to inspire each other in the pursuit of progress, performance, and wellness. I could explain how good their pants are, or I could let Rhone’s crew show you in 82 seconds why Rhone pants are the only pants you’ll ever need… To attract new customers […]

Product pricing is an essential element in determining the success of your online business, yet eCommerce entrepreneurs and businesses often only consider pricing as an afterthought.

You know what Amazon is. But did you know a 2018 study of 1,000 US shoppers found that 41% of of people start their product search on Amazon, and buy on Amazon.[*]  When we dug even deeper into Amazon shopper behavior, we found:[*] 70% of Amazon searchers never click past the first page of search […]

Are you looking to acquire more customers for your ecommerce business? How does increasing the number of repeat sales sound? Or would you like to cut the time you spend on customer support by more than 35%? If you answered yes to one (or all) of those questions, it’s time to get serious about chatbots. […]