On their own, marketing and sales won't bring great results. Without marketing, sales teams waste their time following up with low-quality leads. Without sales, marketers fail to hit their quarterly targets. But when they are together? Marketing and sales crush conversions. Want to learn the major differences between marketing and sales and how they can […]

Want to attract your best customers? Of course you do, that’s the DREAM. I’ve put together a list of 99 marketing channels with their best use cases — each of these channels is sorted into specific categories for easier reference. %(tableofcontents) Brace yourself; this is a giant list. Let’s go! Marketing Channels #1: Email 1. […]

Your positioning statement might be some of the most powerful sentences you ever write. A bold claim, right? Well… Your positioning statement will dictate how your business approaches sales, growth, marketing, and even how you build the product(s) or service(s) you offer customers. Whenever a customer interacts with your brand — whether it’s on your […]

When I was 24, I realized the 9-to-5 life wasn’t for me. I saw a tweet about a freelance social media marketing role, applied, and jumped headfirst into the world of freelance marketing. Within about 12 months, I was making nearly double what I’d earned in my full-time job. It was one of the best […]

Let’s face it. Things haven’t been easy. The truth is, no one knows exactly when or how tough times like this will hit. We all had plans for the coming months, but no one could have completely planned for the COVID-19 outbreak. Anyhow, the show must go on. With almost everyone stuck at home, moving […]

A thank you page is a valuable but underappreciated page for many brands and websites. Want to convert more leads/customers and improve engagement? Here’s what you need to create a thank you page that gets you the most return on your investment and helps you convert more potential customers. I’ve also included the BEST thank […]

No lead. No revenue. Period. You tried every lead gen strategy out there… Yet, they didn’t work. You’re scratching your head looking around online for solutions. The results? More random strategies. More noise. More stress. But what if I told you there’s a way to go about them, so you can avoid costly mistakes, start […]

Do you want to get more visitors into your funnel? And then convert them into your subscribers, and better yet, customers?  There’s a simple solution: The Squeeze Page. A squeeze page is a mini landing page with a single goal — to “squeeze” the contact information out of your website visitors. Today, I share the […]

“Global marketing is for big companies.” If this is what you believe, think again. The internet has made the world a lot smaller and has enabled businesses of all sizes to think globally — from a small ecommerce store expanding internationally and growing revenues by 232% to huge, public companies like Netflix expanding to over […]

You’re doing some research on starting and running an ecommerce store… And you find this. 251 million results on that single search. Who should you trust? And how do you know who you should follow? I’ve gone through the BEST (and not so good) content by countless content creators and influencers so you don’t need […]