You know what sucks about Black Friday? Besides the whole being trampled by a mob thing…  Black Friday doesn’t last long enough. If you sell anything, you know how much money comes in that day. And it’s not just your business raking in the money — 1/5th of ALL retail sales come from Black Friday […]

If you even have 50 people on your email list, you’ve probably noticed something troubling.  I call them “The Lost Ones.”  Who are they? They’re the people that want to get emails from you. But they don’t. And there’s nothing you can do about it. Why? Those people are hanging out in your “unconfirmed” folder […]

$4,425.00 That’s how much you’d earn if you spent just $100 on email marketing for your eCommerce business on average.   Hot shit, right?  It makes sense, too. Considering that 91% of consumers use email at least once per day — you probably don’t know a single person without an email address (even my grandmother […]

You want to build your email list. So you spend 20 hours pitching, outlining, and writing the perfect guest post. You spend another 3 hours researching and creating the perfect content upgrade to go along with that guest post. You go back and forth with the editor for what seems like hours, making small tweaks […]

Did you know automated emails get 119% higher click rates than regular emails?[*] To quote Martha Stewart, “That’s a good thing.” You want people to click the links in your emails, right? So why on Earth would you ignore the most engaging email method around? Remember: automated emails are sent when a visitors triggers an […]

It’s mind-boggling. It seems as if 90% of the websites we review on a monthly basis identify list building as one of their biggest goals. And yet the vast majority of those websites? They have hardly any opportunities for their visitors to subscribe to their email lists. That’s like bemoaning your lack of matches on […]

You’re proud of your website. You’ve worked hard on your offers. You think you know your audience like the back of your hand. But no one is clicking through on your calls to action. Your site traffic isn’t converting. And it’s driving you nuts. You can’t figure out where you’re going wrong. So what’s the […]

Yep. You read the title right. If you’re making a few (very common) A/B testing mistakes, you’re ruining your website. Not inherently, of course. More like in an Eric the Red sort of way. Quick history lesson: Eric the Red claimed and named Greenland. He was banished from Iceland and got stuck on a horrible, cold […]

Want to grow your email list by 1,000+ subscribers? Robbie did it. And I have some good news for you too… You can make it happen right now. In just 30 days. In this guide, I’ll walk you through the exact process of growing your email list step-by-step. And I’ll give you everything you need […]

You have an online business, and now you’re ready to build an email list. But where do you start?  In this post, we at Sumo put our heads together to come up with 60 ways to do just that. In fact, we listed every available way to build your email list, so you don’t have […]