You’re the CEO of your business.  But you’re not just the CEO. You’re also the CFO, the CMO, and the COO.  So you might think you don’t have time for email marketing. Between meetings and content and social, not to mention oh I don’t know… actually developing your product… you’re maxed out.  Plus, it costs […]

It’s one of your biggest frustrations as a blogger.  You hustle for every email address you collect. Guest posts, search engine optimization, giveaways, social media marketing…  You craft the perfect email, pack in a ton of value, and press the send button… And CRASH. All that hard work you put in seems to come crumbling […]

By sending two simple cart abandonment emails to 596 subscribers, Storiarts made an extra $1,437. The first email alone has a $24 EPC (earnings per click). Before you shoot out a quick email and race off to the nearest Jag dealership, know this: Most emails never get opened.  But there’s one thing you control that […]

This email from last week stopped me in my tracks (please excuse the typos, I’m keeping this fresh and authentic): We’ve got a ton of guides on how to build your email list. Grow your site from 0 to 10k visitors, best places to collect opt-ins on your site, 85 ways to build your list…the […]

Ever wonder how some online business pros send out one email and get a ton of sales, opens, and clicks… Yet you can send out email after email with no traction?  Your open rate is abysmal, your clickthrough rate is bleak, and the sales you generate from your email series doesn’t exactly make email marketing […]

Selling. It’s the one thing you need to do to make your business survive… But it’s also one of the most hated aspects of entrepreneurship.   So wouldn’t it be nice to have a personal “online salesperson” who does all your selling for you? One that does the heavy lifting 24 hours a day, 7 […]

Do you know what an eponym is? Here’s a hint. If you needed to blow your nose, what would you ask me for a facial tissue? No, because that’s weird. You’d ask for a Kleenex. But here’s the thing. Kleenex is a brand. The thing you’re blowing your nose with is a facial tissue, but […]

Want to hear something that’ll make you feel old? 1989 – that is, almost 28 years ago – was the year that the concept of the world wide web (the internet as we know it) was born.  And a lot has changed since the days of dial-up and Napster, and unsurprisingly so has what is […]

What if I told you that there’s a way of growing your email list by the hundreds every month? Instead of incrementally increasing your traffic, this one list building strategy can not only help you reach audiences you wouldn’t otherwise have access to, but a reach massive number of them? It’s true. This strategy is […]

More control. Faster results. Sounds good, right? We’ve been hinting at big changes coming at Sumo, and this mantra has been the core guide behind everything we do. And today, we’re proud to unveil the first of many big changes coming from our crazy whiskey-drinking developers.  Let me introduce you to the newest version of […]