Let’s play a quick game.  How many business emails do you think the average person receives each day? 25?  50? 100?  Try 124 emails.  Even though close to 76 of those 124 emails are considered legit (and 16 are expected to be spammy), the average non-robot still sees over 100 emails every day. And if […]

Ever hear that phrase “What gets measured gets managed”? This gem was brought to you by Peter Drucker, and he’s quite right — studies prove it again and again.  Like did you know weight watchers who tracked their weight on a scale every day or tracked their food consumption in a tracker every day lost […]

We analyzed 106 top sites across 9 different industries. Sites like BMW, CNN Money, Mens Fitness, Playstation, Four Hour Week, Moz, Betty Liu and Nomadic Matt.  These websites are the most visited sites on the internet with the biggest fan bases. We analyzed them to show you email marketing best practices you can use in […]

More open = more sales. So what can you do to smash open rate records and make sure your messages are read? And how do you know what a “good” open rate should be, anyway? This guide will explain everything from what’s considered a good open rate to what’s holding you back from achieving it. […]

Is cold email dead? Far from it. We have been sending cold emails since Day 1 at AppSumo and Sumo… And we’re still doing it today. In this post, I’m going to give you five of our best cold email templates. Hundreds of hours of work have gone into these templates, and they’re yours for […]

Let me guess.  You know email list building is the #1 thing you should be focusing on in 2017. But you don’t have the traffic to support it. So what I’m about to say next might surprise you… To grow your email list, you don’t need a ton of traffic.  In fact…you don’t even need […]

If you had to double your sales from your email list, would you know what to do? Probably not.  So you’re stuck with an autoresponder sequence failing to sell as effectively as it could. And you probably don’t want to spend 3 years reading copywriting books. You just want to sell more.  You might be tempted […]

Let me guess.  You want to grow your email list.  So, knowing you need an email opt-in offer for your website, you put your head down and spent sleepless nights creating the opt-in offer to trump all other freebies your competitors created in your niche.  You skipped breakfasts, turned down happy hour invites, and shrugged off plenty of internal […]

What’s the most important email you’ll send in your life? Maybe it’s one that’ll close you the deal of a century. Or maybe it’s one that lands you a life-changing job. Or, for those more romantically-inclined, it’s the one that finds you your next amor (yeah, it’s a stretch, but I’m counting OkCupid messages as […]

Today, we’re launching Auto Responder — an exciting FREE feature that will change the way you communicate with your subscribers. Auto Responder is a new feature that automatically sends an email to your subscribers without the use of an email service provider. This is a HUGE feature many of you begged us for, and we […]