Heads up! We're going to send one lucky reader every single book for free… read to the end to find out how to get them 🙂 Last Saturday, the Sumo team members in Austin got together for drinks, good food, and to celebrate a successful 2015. As part of the holiday dinner, we did a […]

Have you ever found yourself unable to resist clicking on a link, drawn to a product, or compelled to share a post? That’s no accident.
The secret behind this conversion wizardry: power words.

Imagine you’re trying to plan a vacation, but realize there’s too much work that goes into researching the best vacation spot, what hotel to stay in, where to go sightseeing, and so on. So you decide to look for a service to help you plan out your vacation. You search Google for “vacation planning services” […]

Last October, I wrote a single guest post that was shared 9,500 times driving more than 1,800 new email signups in the days immediately after it launched. I’m here to share with you how I got that guest post opportunity — and capitalized on it — so that you can build your email list faster […]

A testimonial is a powerful tool in helping to create trust. Ready to increase your conversions with testimonials?  In this article, I’ll go over the 10 testimonial types you can use in your business and on your website to increase conversions and improve your marketing. %(tableofcontents) 1. QUOTE TESTIMONIALS The quote testimonial is the granddaddy […]

Two months ago, we showed you how to raise $15,000 in 28 hours on Kickstarter. But one question kept coming up: how do you crowdfund without Kickstarter? Are the tactics the same? Are there any advantages to not using Kickstarter? How do you set your site up to collect funds? I found a crowdfunding case […]

Pop quiz: What do all of these sites’ home pages have in common?    Okay, I admit, the title of the article is kind of a giveaway. They’re all using social proof to show you how big their reach is, immediately when you show up. Tim Ferris displays how many people on Facebook like his […]

Let’s say I put you in a sealed room and tell you that you need to draw a picture of a poodle. But, there are two cases here. In one case, I don’t give you anything else. Just a pencil, some paper, and say “go.” In the second case, I give you a few pictures […]