Over 500,000 merchants use Shopify to run their online stores.
And it’s clear to see why, as Shopify makes it super simple to launch an online store — helping to automate sales, shipping, and even marketing activities.
But once you have your Shopify store up and running, what can you do to get even more value from the platform and grow your sales?
The Shopify App Store is filled with AMAZING apps to help you grow your business.
It’s not always easy to filter through thousands of apps to choose which will be best for your business, though.
Paralysis by analysis — we’ve all been there, right?
So to help, we wanted to round up some of the best Shopify apps to help you increase your sales in this post.
Ready to jump in?
If you want to boost your sales and increase your average order value (AOV), then this Shopify app is for you.
The Sumo Increase Average Order Value app enables Shopify store owners to add a fully customizable bar to the top of their site displaying a free shipping or discount offer for spending over a specific amount you set.
Not only does this app enable you to boost cart value, but it also increases the chances that browsers of your store will convert into customers!
Here’s how Sumo’s Increase Average Order Value app could look on your storefront:
What’s better is that the bar is fully optimized for mobile, tablet, and desktop browsers.
It even updates as items are added to your customer’s basket, so they can always see how much they need to spend to get the discount (or a bigger discount), as you can see in the image below.
Want to see just how effective this Shopify app is? An ecommerce store got over $1,000 in sales in just one week of using the Sumo Increase Average Order Value app.
To try this strategy out for free on your Shopify store, click the button below and install the Increase Average Order Value app once you’re inside.
Want to get some FREE traffic to your Shopify store?
SEO is one of the best ways to boost your traffic and sales.
For example, search almost any product and Amazon, or another one-or-two large retailers, will be right there in Google waiting for your $$$:
When someone searches “mens ted baker black vineey shoes” chances are they’re ready to purchase the exact product they searched for. No other form of marketing can match this.
So put simply: Better SEO rankings = more sales 💰
Want to OWN search topics related to your store? Look no further than Plug in SEO.
More than 90,000 Shopify store owners use Plug in SEO. It works just like your personal SEO assistant, continually checking your shop and alerting you when there are any issues found:
We all know Google is the world’s biggest search engine.
But what about the world’s second biggest search engine?
YouTube? Bing? Facebook?
According to a study of U.S. web-based searches, the world’s second most-used search engine is Google Images![*]
Moz reported that 26.79% of searches take place on Google Images, compared to just 3.71% on YouTube, 2.25% on Bing and 0.69% on Facebook.
So if you’re not optimizing your Shopify store images for Google Images Search, then you’re missing out on a TON of opportunity to grow your store.
Thankfully, the SEO Image Optimizer Shopify app is here to help you…
SEO Image Optimizer takes just a couple of minutes to set up and will then automatically optimize the alt text for EVERY image on your site for Google.
Though it’s worth noting that SEO Image Optimizer doesn’t optimize the file size, so you might want to do that before uploading images to your store.
Keeping with the SEO theme, this app will help you get an edge on all your competitors by optimizing your images for Google Image Search.
All you need to do is set a template for your image alt text (you can choose from a bunch of pre-made templates or make your own):
Once this template is defined, every image you add to your store is optimized for search traffic:
Want to reduce cart abandons by up to 10%?
Let me introduce you to the Sumo Reduce Cart Abandonment app - a neat app that you set up once, that then reduces your cart abandons forever.
With the Sumo Reduce Cart Abandonment app, Sumo’s seen an average reduction in cart abandons of 9.54% for Shopify stores who use it.
So by not using Sumo, for every 100 people who abandon your cart, you could be missing out on 10 new customers.
Here’s exactly what it looks like on BlendJet’s Shopify store, when someone tries to abandon the cart:
This success form is then shown so people can claim the discount offer straight away, without having to search for an email in their inbox:
The result has been $276,912 in new revenue for BlendJet:
On average, every time someone abandons their cart, BlendJet makes $6.57.
This Shopify cart abandonment research study on 10 different Shopify stores proved that these results are standard for any Shopify stores who install the Sumo Reduce Cart Abandonment app. All stores using it have made between $7,000 to $311,000 in sales.
To try this strategy out for free on your Shopify store, click the button below and install the Reduce Cart Abandonment app once you’re inside.
Want a new way to bring shoppers back to your store?
PushOwl could be just what you’re looking for 👀
How many times have you opened up Facebook, Twitter or Instagram after receiving a notification like:
These updates, known as push notifications, are incredibly engaging and do wonders for bringing users back to products.
Push Owl enables you to create your own timely push notifications for your Shopify store. Besides that, PushOwl also has some amazing automation features such as recovering abandoned carts, price drop alerts, back in stock updates.
Push notifications are great to re-engage your customers with customized, relevant content.
Every Friday I get a box of healthy snacks delivered by a company called Graze.
Want to know how I became a Graze customer?
I became a Graze customer because one of my friends recommended them to me ✅
Because my friend referred me, I even got my first Graze box free. And now, for being a loyal customer, I get every 10th box free, too. #Winning
So what’s this story got to do with boosting sales from your Shopify store?
Well, referrals from friends is the #1 trusted source of advertising.
But you rarely get people shouting in the streets about your product or service without a little nudge.
The best way to increase your referrals is to create a referral or loyalty program.
Smile.io enables you to do just that. In just a couple of clicks, you could have your own referral program encouraging existing customers to refer their friends and promote your store for you.
Smile.io also allows you to create loyalty and VIP programs so that you can drive more revenue from your existing customers.
Over 15,000 businesses are using this Shopify app, and the results are pretty mind-blowing…
Smile.io users are seeing:
One company even saw $1 million in revenue from their rewards program members in one year:[*]
Social proof is a powerful thing.
Think about when you walk into an Apple Store; it’s always busy, salespeople are buzzing around welcoming customers and answering questions.
It feels good. It builds trust. And drives revenue.
But when you visit an online store, it’s just not the same — even if thousands of people are already on the site and buying products.
Yo enables you to create that same buzzing feeling on your Shopify store by adding neat little notifications every time a purchase is made. For example:
To get started, you simply need to add Yo to your Shopify. Then, you choose your design and how often you’d like the notification to display, and you’re good to go:
So you’ve developed an awesome product…
You set up your Shopify store to sell your product…
And then nobody showed up…
You’re not alone, don’t worry. Millions of store owners have been there before.
Thankfully, you have Kit to help you.
Kit is an INCREDIBLY powerful tool to help you grow your business on Shopify.
As an official Facebook Marketing Partner, Kit helps you to manage your Facebook and Instagram ads through a simple-to-use Messenger interface.
When you want to create a new campaign, simply message Kit, and then after a quick back-and-forth your campaign will be up and running:
Kit is super-versatile and can help you with:
And much more.
Facebook Messenger is an untapped channel for shop owners right now.
Messenger now has over 1.3 billion users (yep, BILLION). So no matter who you’re selling to, they’ll likely be on Messenger.
And to add to that, Messenger marketing campaigns are showing incredible results:
Neil Patel has seen 88% open rates and 56% click rates[*]
Recart reposts 85% open rates and 50%+ click rates[*]
Want in on the action?
Recart is here to help.
Recart is a smart Messenger bot that enables Shopify store owners to:
Send abandoned cart messages through Messenger
Deliver receipts in Messenger
Build a mailing list through Messenger
Recart is quick to set up and once installed you can begin to reap the rewards of Messenger marketing.
Want to skyrocket your average order value? 🚀
Here’s a tactic all the pros use…
Upselling is where you create opportunities for customers to purchase related products with the goal of making a larger sale.
You will have seen upselling everywhere online. Especially when it comes to retail.
Take ASOS for example — if you were to buy this Levi’s t-shirt:
They’ll present you with the opportunity to buy the complete outfit in the product photo as an upsell:
Upselling is a brilliant way to increase your revenue.
In fact, Amazon reports that as much as 35% of their revenue comes from upselling and cross-selling.
And if you were to increase the average sale value by just $1 per sale and you make 500 sales per month, that’s a bonus $500 per month ($6,000/year!).
So can you really afford to ignore this tactic?
One of the best ways to increase your revenue through upselling on Shopify is the Bundle Upsell app.
Bundle Upsell enables you to create custom bundles for any of your products in just a few clicks:
You can even create discounts to entice your customers to purchase bundles:
Metrilo found that adding a wish list to an ecommerce site boosts sales by 19.3%![*]
So if you don’t currently have a wishlist on your site you’re missing out big time.
Wish lists enable visitors to save items for later and according to Amazon employee, Ian McAllister they help stores in a few main ways:[*]
If you’re not a developer, then it might sound hard to build in a wishlist to your Shopify store. But thankfully the Wishlist Plus app has your back.
Wishlist plus enables your visitors to create simple, smart wish lists on your store.
And what’s even better is that visitors don’t even need to be signed in to your store to create a wishlist.
Concerns about security is the #2 reason shoppers don’t complete transactions — with 58% of incomplete transactions being down to security concerns.[*]
(the #1 reason is hidden charges)
One of the best (and easiest) ways to build trust and alleviate any security concerns is to display your security credentials on the checkout page.
Trust Hero enables you to create a ‘Trust Panel’ for your Shopify store to display supported payment methods and build trust with your shoppers.
Here’s how it looks:
This neat Shopify app gives you the ability to customize your message:
And provides you with a huge selection of payment methods to choose from:
Pro tip: 56% of shoppers expect a number of payment methods, so you might want to ensure your store has various options.[*]
The Sumo Grow Email List app is a staple in a successful Shopify stores toolkit.
Many successful Shopify stores have used it to grow their email list by offering:
Here’s an example of what it looks like (you set a timer, and it shows up after someone has been on your site for X seconds):
Rhone has been using it to grow their email list by 100-200 emails per day:
To do what Rhone did, all you have to do is change the copy on your form to offer store credit vs the standard “get exclusive email updates” copy most stores use.
To try this strategy out for free on your Shopify store, click the button below and install the Grow Email List app once you’re inside.
Like Recart, Messenger is a Shopify app that connects your store to Facebook Messenger’s 1.3 BILLION users.
An official app built by Shopify, Messenger creates an environment where you can converse in real-time with your customers just as you would in a physical store.
This is a great way to build strong, lasting relationships with customers to ensure they keep coming back.
Messenger also includes a “Shop Now” option that enables customers to purchase products from your store directly from Facebook Messenger.
But the main benefit of Messenger is just how easy it makes it to turn customers into advocates of your brand.
For example, Australian company Erstwilder started using Messenger for their online store and saw great results:[*]
96% of U.S. fashion brands are active on Instagram.[*]
And 70.7% of all U.S. businesses with 100+ employees are using Instagram.[*]
And when you look into some of the data it’s clear to see why:
So it seems Instagram is an amazing platform for you to grow your Shopify store.
But how can you maximize this opportunity?
Unlike other social platforms, Instagram doesn’t allow you to add links to every post. Instead, the only link on Instagram is your bio link:
(Though some verified accounts can now also link within Instagram Stories.)
Snapppt enables you to make the most of your Instagram bio link by making your Instagram feed shoppable.
When a user clicks on your link they’ll be taken to an interactive shoppable feed where they can view and purchase all of the products featured in your Instagram images:
Snapppt users typically see:
If you want to impress your store visitors, you need to ensure all of your images look slick and professional.
But I know just how long it takes to ensure every image you use on your Shopify store is the correct dimension.
The Photo Resize app will help you to free up a bunch of time by ensuring all your photos have the same ratio.
And once all your images are resized correctly, Photo Resize will automatically replace the old ones for you.
Most Shopify marketing strategies require you to discount your products to make sales.
Not this one.
Sebastian Cruz, a Shopify store selling men’s high fashion, is using a new strategy to convert window shoppers into customers.
Using the Sumo Convert Window Shoppers app Sebastian Cruz automatically triggers an email to a visitor based on their most-viewed product.
Here’s what the email looks like:
The product name, product image, and description all change automatically based on the most-viewed product of your visitor.
In their first month using it, Sebastian Cruz made $2,231.75 in sales.
The beauty of it is that it doesn’t require a design team to spend hours building creative assets for a big promotion.
Sumo integrates with your Shopify store so it can pull your data, put in all into the one email, and then send it addressed from you.
Once you’ve set it up once, it works on autopilot.
All day, every day.
To try this strategy out for free on your Shopify store, click the button below and install the Convert Window Shoppers app once you’re inside.
Every Shopify store needs products to sell. And this is exactly where Oberlo can help you...
In just a few clicks, Oberlo enables you to import drop shipped products and ship them to your customers.
By automating this process, Oberlo frees up your time to spend on growing your business, rather than sourcing and shipping products.
Oberlo has a ton of awesome features for Shopify store owners:
According to Texas Tech University, 83% of customers say they are willing to refer a product or service after a satisfying experience. [*]
… Yet only 29% of them actually do.
A few reasons:
People are busy, and once the opportune moment to tell another person about your excellent product or service is over, they will forget about it.
There is no built-in system to remind people to refer.
And this is why referral programs are important. Referral programs help incentivize and remind your best customers to tell their friends about you - giving you extra traffic and sales at no cost.
ReferralCandy is a one-click integrate Shopify app that automates your referral programs for you.
With ReferralCandy, all you need to do is to set your referral rewards and you’re ready to go. ReferralCandy is used by some of the biggest names in eCommerce, like Leesa, Rothy’s and Pavlok.
With ReferralCandy, you also get access to a dashboard where you can see who your best “evangelists” are, and how well your referral program is doing (they even give you advice on how to make it even better.)
So there we have it, 19 of the absolute BEST Shopify apps to help boost your sales.
Most of these apps take seconds to install and setup and can make a real impact on your sales numbers and revenue.
But it could be a little overwhelming figuring out which apps you should connect to your store first.
And I’m sure you don’t want to jump right in and install 19 new apps all at once…
So where should you start?
We’ve put together a quick guide to the five essential Shopify apps every Shopify store should use to help you decide which ones to try out first. Click below to get our top five recommendations.