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Today we’re going to discuss a topic most marketers ignore: Surveys. When you think about marketing, your mind likely goes to SEO, ads, conversion rates, etc. But surveys are a marketer’s secret weapon. Here’s the proof. Using a survey, I created a single piece of content that has generated nearly 100,000 pageviews: (By the end […]
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If you’ve done any guest posting before, you know the pain. Guest posting is a massive time-suck. Unless you’re a big name who gets a ton of inbound requests to do guest posts, it requires a consistent, concerted effort to find and secure guest blogging opportunities. For new websites, the solution to secure guest posting […]
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There’s so much content online today. Honestly, it can feel like a full-time job just to filter through the noise to find blogs that are worth your time. To help you get the BEST marketing content available, we’ve curated a list of 16 marketing blogs you need to follow. Here’s the list: %(tableofcontents) 1. Siege […]
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Confirmation emails aren’t exciting — but they are some of the most opened emails across the board. What if you could create a confirmation email that drives engagement and that people actually want to read? I’ve signed up to the world’s most popular newsletters, made purchases from ecommerce stores, and sent inquiries to agencies to […]
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Most people think blogging is over, but if I had to choose one thing that’s going to make a comeback over the next 5-10 years, it’s blogging. I started blogging over 10 years ago, and it’s one of the best moves I ever made. It not only allows me to express myself and learn to […]
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Running an online business is all about getting your visitors to say yes. That means understanding how your visitors make decisions. While we’d all like to think we’re logical, most of our decisions are deeply influenced by emotion. Here at Sumo, we love to use emotionally charged words to move readers to action: And to […]
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69% of consumers will abandon a product page that lacks information.[*] Data source: Salsify Have you ever wondered what makes a high-converting product page? That’s what we’ll answer in this guide. We’ll explore the 10 companies that nail their product pages, and how you can replicate their success to create your own. %(tableofcontents) Let’s roll. […]
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When you think about SEO, it’s easy to focus on keyword research, backlinks, and content production. But at the root of it all, SEO is about connecting your business with customers. And behind every Google or Bing search is a real person hoping your business can help them solve a problem. For your SEO strategy […]
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You email a dozen editors of a dozen authority websites to submit a guest post and then you wait… Two days in, crickets. One week later, still nada… Sounds familiar? In this post, I share a framework for consistently landing guest posts on authority websites. You don’t need to use any complicated SEO tools to […]
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Looking for the best business podcasts, but don’t know where to start? Great news, you’re in the right place. In this binge-listening guide, I share standout podcasts loaded with proven strategies and inspiring stories to lift you up. To make this quick and easy for you, I’ve categorized them and included a few recommended episodes; […]
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